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X-WR-CALDESC:Events for The ICG
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DTSTART:20191027T010000
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DTSTART;TZID=Europe/London:20190919T180000
DTEND;TZID=Europe/London:20190919T210000
DTSTAMP:20260726T070228
CREATED:20190805T141911Z
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SUMMARY:The ABC of LinkedIn – How to Grow Your Marketing Research Business (preceded by AGM)
DESCRIPTION:This event is kindly sponsored by Web Creator Suite\, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities\, homework tasks and live chats.  \n \nLinkedIn is one of the most effective online marketing tools available to consultants. It’s like Facebook but for grown up\, series businesses. And yet many consultants and business owners don’t know how to use it effectively to find new clients. \n\n\n\n\n\n\n\n\nIn this talk\, Chantal Cornelius from Appletree Marketing will show you how to apply the ABC of LinkedIn\, to help you generate more referrals and recommendations\, meet and network with potential clients and share content that will help you to build up strong relationships.\n\n\n\n\n\n\n\n\n\nFor this practical session\, we are looking for volunteers who would like some help with their LinkedIn profile. Chantal will review your profile before this evening event and then discuss with the entire audience how you can improve it. If you would like to have your profile reviewed – and you’re prepared for it to be discussed in public at the event – please apply by 22 August 2019 to Lucie. We will select three members to have their LinkedIn profiles assessed and discussed at the meeting\, to illustrate how the ABC of LinkedIn can be applied to any profile\, to help you bring in more business.\n\n\n\n\n\nFor more info about the talk\, directly from Chantal\, listen to this brief clip.\n\n\n\n\n\n\n\n\n\n\n\nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years\, Chantal has delivered a number of very popular webinars for ICG members.\n\n\n\n\n\n\n\n\n\nShe has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM\, to help members to get more from LinkedIn.\n\n\n\n\n\n\n\nPlease connect with her here.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nToggle panel: Restrict this content \n\n\nTickets (£10) available here to cover refreshments\n\nAll welcome to the talk. AGM beforehand (6pm) for ICG members only.
URL:https://clone.theicg.co.uk/event/the-abc-of-linkedin-how-to-grow-your-marketing-research-business-preceded-by-agm-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190919
DTEND;VALUE=DATE:20190920
DTSTAMP:20260726T070228
CREATED:20190813T084541Z
LAST-MODIFIED:20190813T084541Z
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SUMMARY:Business Development Skills - Win New Clients!
DESCRIPTION:A day-long seminar for ICG members and non-members at a much-discounted price \nA perfect opportunity to make a day of it in London. Attend this as well as our AGM and speaker event that evening.  \n  \n \n\n\n\nSummary:  This seminar is unique\, being designed for market researchers by a market researcher. It teaches the successful application of sales techniques and the optimisation of the resulting pitch. Included are skills such as lead generation\, sales prospection\, consultative selling and credentials presentation. Case histories from research agencies & consultancies will illustrate the positive financial impact of successful prospection in business development. \nObjectives:  After this customised course participants will be able to – \n\n\n\n\nAct proactively to develop their own business by adding sales to their skill set\nLearn how to develop and use a full prospection guide\, including their own Elevator Pitch & objection answers\, in order to meet and present their services to new business potentials\nKnow how and what to prepare in advance for prospections and presentations\nTake note of practical issues: planning\, timing\, client personality types; taking  a new contact out of each meeting\, how to close and follow-up\nUnderstand how to work their way up the client pyramid – suspect\, prospect\, convert\, repeater\, committed\, apostle.\n\n\n\n\nTopics:  \n\n\n\n\nThe 20 Golden Rules of marketing a service.\nAgency differentiation.\nThe ‘Elevator Pitch’\nHow client ‘benefits’ differ from agency ‘features’.\nHow to get in front of a prospective client\nThe basic building blocks of cold canvass\, namely the 3 ‘P’s – Prepare; Prospect; Present\nProspecting for appointments\nThe 5 steps of ‘Consultative Selling’ – 1. positioning; 2. needs determination; 3. presenting credentials; 4. resolving objections; 5. closing\nSurviving recession (10 tips).\n\n\n\n\nTake-out: Motivation (understanding the need to sell)\, confidence (based on examples of sales effectiveness) and skills (applying sales techniques). \n\n\n\nLearning Method:  Full day of lectures\, exercises\, simulations and role plays. \n\n\n\nCost: @ £75 for ICG members\, £85 for non-ICG members. Details: 9.30-4pm\, generously hosted by i-view London. \n\n\n\nConvenor:  Mike Roe\, FMRS\, was a researcher for 30 years with Research International (Kantar). There he was appointed the first full-time UK research agency Business Development Director and authored the book ‘Marketing Professional Services’. He is now a research consultant and sales trainer. His regular clients include the MRS.   \n\n\n\n\n\n  \nFor more info and to book\, contact Mike directly. \n 
URL:https://clone.theicg.co.uk/event/business-development-skills-win-new-clients-3/
LOCATION:i-view London\, Wellington House\, London\, 125 Strand\,\, WC2R 0AP\, United Kingdom
CATEGORIES:ICG Event
ORGANIZER;CN="Mike Roe":MAILTO:mikeroe@tiscali.co.uk
GEO:51.5111024;-0.1193627
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190710T080000
DTEND;TZID=Europe/London:20190710T170000
DTSTAMP:20260726T070228
CREATED:20190710T125959Z
LAST-MODIFIED:20190710T125959Z
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SUMMARY:Visit to History of Advertising Trust
DESCRIPTION:Carol Raithatha has arranged a visit for ICG East to the History of Advertising Trust (HAT) in Raveningham in Norfolk on Friday July 19 at 2 pm. \nOpen to all – feel free to spread the word. \nThe fee for each attendee with be £10 + VAT\, payable to Carol on the day. \nThere is a café on site so those who would like could meet beforehand for lunch (at your own expense). \nThere parking is on site and HAT are at the far end of the car park when you turn in to the site. There are detailed instructions for travel here \n\nPlease let Carol know if you’re coming  – by July 12 latest – and if you are going to arrive early for lunch in the café so that she can let HAT know. \n 
URL:https://clone.theicg.co.uk/event/visit-to-history-of-advertising-trust-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190704T180000
DTEND;TZID=Europe/London:20190704T220000
DTSTAMP:20260726T070228
CREATED:20190514T122244Z
LAST-MODIFIED:20190514T122244Z
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SUMMARY:The ICG's Summer Party 2019
DESCRIPTION:We thank our two sponsors of this event for their generosity; \nPerspective Research Services\, a data collection specialist agency with 22yrs experience offering International CATI\, nationwide Face-to-Face\, Qualitative Services\, Holborn Focus studios and Mystery Shopping. \nWeb Creator Suite\, a cloud-based end-to-end research platform that promotes high levels of engagement and provides deep insights through short and long term research communities\, homework tasks and live chats.  \nCome and celebrate everything that is good about summer with us at the new Slug and Lettuce in the stunning St Katherine’s Dock on Thurs 4th July from 6pm. \nWith a range of delicious canapes and drinks available\, togehter with the brilliant company of ICG members and friends\, you’re bound to have a great time. \nTickets are £25+VAT\, available here. \nSpread the word\, all are welcome. \n  \nFor ICG members\, why not make a day of it and attend our Celebrate Collaboration event that afternoon\, just around the corner from the party. See here for more details.
URL:https://clone.theicg.co.uk/event/icg-summer-party-2019-3/
CATEGORIES:ICG Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20190704T143000
DTEND;TZID=Europe/London:20190704T170000
DTSTAMP:20260726T070228
CREATED:20190514T122455Z
LAST-MODIFIED:20190514T122455Z
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SUMMARY:Celebrate Collaboration
DESCRIPTION:One of the biggest strengths within the ICG is our ability to collaborate. \nWe’re holding a ‘Celebrate Collaboration’ event to recognise its power and to release untapped potential for more and better collaboration within the ICG. \nAt the event: \n\nfocused meet & mingle session: designed to help you build connections\, explore new opportunities\ncollaboration software review\, we’ll walk you through the strengths and weaknesses of different on-line tools\nupgraded ICG resources hear about the new ICG website and how it can facilitate better collaboration\ncollaboration conversations help us develop new ideas for collaboration at the ICG\n\nWho’s this event for? Particularly useful for members looking to forge personal connections\, and to get their profile out there. \nThis event will be held from 2.30-5pm\, after which we hope you can join us at our nearby Summer Party (tickets for the party will need to be bought in advance\, through here). \nTickets for Celebrate Collaboration are £10+VAT to cover light refreshments. Please purchase these in advance\, here. \nWe look forward to seeing as many of you as possible here. This event is open to ICG members only. \nLet’s start something together!
URL:https://clone.theicg.co.uk/event/celebrate-collaboration-3/
CATEGORIES:ICG Event
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