This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and productivity-enhancing applications, she's tested […]
This webinar has been generously sponsored by Field Sauce Consultation by AURA with insight clients, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure, waste and stress in research and insight work. Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on […]
Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. Find out what the judges are looking for, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. Ask us any question - no obligation […]
Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors, Win New Clients & Build Lasting Success, hosted by ICG Co-Chair Karen Elton. By using this link you can buy a copy of the book, direct from Chantal, with an ICG member discount: https://appletreeuk.com/products/stand-out-strategies-icg/ Everyone is welcome, whether you have read the […]
This webinar has been generously sponsored by YouScan, social media listening with visual insights. Lunch&Learn from YouScan recording available here . When we think about automation in quant reporting, we often picture it handling repeatable reports—trackers, multi-market studies, and templated solutions. But automation has evolved. Increasingly, it’s being introduced much earlier in the research […]
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today - conduct ±50 interviews (worth €100), sign up at yasna.ai We welcome ICG member Konrad Collao, Craft, to run this 1-hour […]
Join Marco Rovagnati from Quallie Ai where he'll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai. Quallie AI Quallie.Ai is a tool to analyse in-depth interviews and focus groups using AI, it’s designed to automate the […]
This panel debate has been generously sponsored by Quallie AI, a tool to analyse interviews, discover themes and share clips from research. The ICG is committed to helping its members stay ahead of the curve in relation to AI innovation in resarch; we believe there is great power in sharing our collective experiences and intelligence […]
Most qualitative research platforms have a learning curve, require you to operate in a sandbox, and are often expensive. You like Zoom, your respondents like Zoom. But what about situations when clients need to observe? Do you have to jump through hoops to prevent contamination between client and participants or pay a small fortune to […]
This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it's B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or Internationally, their omni-channel approach fosters authentic participation and ensure the collection of high-quality, representative data. We […]
Grab your lunch and join us for a fast-paced, insight-packed session designed just for independent market research consultants, from Bilendi - end-to-end experts in both qual and quant. Unlock the next level of what you already do best. We will introduce you to BARI, our AI qual assistant, and show you how together, you can: […]
This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth €100), sign up at yasna.ai Please join ICG member (and committee member) Barbara Du Perron, Bric, who'll talk […]