Welcoming the author of this book, Caroline Florence, to lead a Book Group discussion about it. Use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions. Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or […]
Join Nicki Karet (Sherbert Research) and Hanna Chalmers (CultureStudio) as they talk about their interesting study for GambleAware. Back in 2023 Sherbert and CultureStudio were commissioned by GambleAware to explore the perception of gambling among Children and Young People and to look at how this is different from adult perceptions – looking at the ‘grey […]
A monthly half-hour get-together with fellow ICG members at the start of each month, with a particular welcome to new members, offering the opportunity to chat through anything you'd like to about the ICG, about your work issues, business matters etc. No need to pre-register. Just login if you can make it. You never know […]
This Knowledge Share is generously sponsored by Yasna.ai, a platform for conversational research through automated interviewing. The session will be led by ICG member Iris Griffiths, Across Research. Join us for a practical session on how to use the interpretation feature in Microsoft Teams during online qualitative research interviews and focus groups. This quick […]
This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent What is Field Agent? Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities. Our approach provides instant on-site visibility and feedback on the shoppers' real experience which includes: - The […]
This webinar is generously sponsored by Yonder Data Solutions who are a trusted fieldwork and data collection company offering numerous services such as UK/International online data collection, advanced analytics, CATI, dashboards and visualisation, AI technology and omnibus services Come and hear from Daniel Singham (Yonder Data Solutions) and ICG member Sonal Malkan, about: Who and […]
Join Ange Taylor, AddMaple (and also ICG member) who will show you how to save hours in analysis and how to spot relationships in your data that go beyond guess work, allowing you more strategic time to craft your insight stories! ICG members Dan Young and Barbara Du Perron already use AddMaple - why don't […]
This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. In the upcoming Lunch & Learn session, you’ll discover how to […]
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees. In the […]
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover […]
This webinar has been generously sponsored by Norstat Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too. Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative […]