01 Oct 2025
Article by ICG member John Habershon PhD Social listening has always promised brands deep insight into what consumers really think. But in reality we’ve been stuck with an uncomfortable choice: either use automated sentiment analysis that...
30 Sep 2025
Article by ICG member Aakanksha Haran In the quiet warmth of British kitchens, where rain softly taps windowpanes and the kettle’s whistle breaks the morning silence, a deeper story simmers alongside the aroma of spices, pots of dal, and...
22 Sep 2025
This Lunch&Learn is presented by Quallie.Ai (we welcome them back again – their first Lunch&Learn recording can be found here Ed Mehmed (former MD at What If, Butterfly, and Accenture) shares what it takes to thrive in today’s independent...
03 Sep 2025
This Knowledge Share will be presented by ICG member Ramona Daniel and is generously sponsored by AddMaple Ready to see what all the Canva fuss is about? This session is perfect if you’ve been curious about whether it’s worth making the switch...
22 Aug 2025
Article by ICG member Arthur Fletcher Imagine this: You have conducted a short online research community and you have a lot of comment to analyse and report on (20 participants, 30,000 words in all). You have been offered the use of AI to...
21 Aug 2025
Article by ICG member Preriit Souda Let’s meet – in person! Recently an Italian colleague revealed she has a deep distrust of people who use background images on a video call. I asked her why. She said she feels the person at the other end...
