22 Jun 2026
Article by ICG member Kevin Simmonds, Advantage Market Intelligence UK & Peru Artificial intelligence is transforming market sizing and market research, but AI alone cannot determine whether an opportunity is commercially achievable....
18 Jun 2026
This is part of a series of short pieces by ICG member Stefania Gogna that she wrote on LinkedIn. They explore emerging cultural signals and semiotic perspectives on marketing and consumer behaviour. Consumers say they want freedom, but...
18 Jun 2026
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one). We welcome DataTile to present this Pitch Perfect. As an independent consultant, your expertise is your product, yet far too...
16 Jun 2026
This was originally written as a LinkedIn post by ICG member Hanna Chalmers. All thoughts are the author’s own – the ICG is apolitical and reflects the wide range of views of its individual members. Cultural nostalgia has been ceded to the Far...
04 Jun 2026
This Knowledge Share has been generously sponsored by Liveminds. “Can’t you just paste survey data into ChatGPT?” Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a...
03 Jun 2026
Article by ICG member Jeff Deighton, Insight Engineers. The second wave of our conversational AI moderated tracker in three Spanish speaking countries – Argentina, Mexico, Spain – ran at the end of May 2026, asking consumers in each country...
