02 Feb 2026
Article by ICG Advertiser, The Language Factory Translation is crucial for international business growth. As AI tools become more sophisticated, the question is: can machine translation replace human translators? The brief answer is no. While technology...
02 Feb 2026
Article by ICG member Nik Harta There are few things more heart-stopping than a communications crisis – it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up. Leadership wants answers. Legal wants...
02 Feb 2026
Article co-written by ICG member Preriit Souda and other academics in the Journal of Global Marketing Abstract Global marketing research has grown up arguing with itself about standardization versus adaptation, global versus local brands, culture as constraint versus...
02 Feb 2026
By ICG member Arthur Fletcher For years I loved interviewing people and quietly dreaded everything that came afterwards. AI didn’t replace my craft – it gave it back to me. Most qualitative researchers I know love the same part of the job: The interviews...
21 Jan 2026
This webinar has been generously sponsored by Liveminds Join our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026. Come away from the session with a better idea of what those in other areas of the industry...
21 Jan 2026
Article by ICG member Jeff Deighton, Insight Engineers In the last 4 to 5 years, we have seen an increase in customer immersion projects to better understand category and brand entry points as clients face pressure on sales volume and...
