This webinar is generously sponsored by MIS Group This webinar will be presented by ICG member Felicia Schwartz, China Insight. It will explore the crossover between two areas Felicia is active in - cultural insights and market research. Although we often use market research to uncover cultural insight it is interesting to explore […]
This webinar is generously sponsored by Perspective Research Services Kevin Simmonds, Advantage Market Intelligence (and ICG member) will take us through, what desk research is, myths and misconceptions, types of desk research, where desk research can add value, how to conduct it and talk more about how it impacts on communication and client relationships. REGISTER […]
This webinar is generously sponsored by Web Creator Suite Come see Kath Rhodes and and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from their self funded research on food. In this webinar they explore current food trends as experienced by 8 participants all living their love […]
Generously sponsored by MIS Group It’s only natural to ask people what they think. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Drawing on entertaining examples from his new book, Jon Cohen, Founder of […]
This webinar is generously sponsored by Web Creator Suite Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies, Dan and Roseann of The Word Is Out (also ICG members) want to share their knowledge in delivering effective and commercial insight with […]
This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider market research work. More specifically, it will cover: An overview of Research Methods (psychometric, biometric, […]
This webinar is generously sponsored by Qualzy (formerly Web Creator Suite), a platform which supports all your asynchronous project needs including diary tasks, UX research, video blogging, international projects, long term communities and much much more. We live in an ever-changing world and most of us fear change, so how do we survive? We […]
This webinar is generously sponsored by Perspective Research Services In this interactive webinar, ICG member Deanne Gold, iPoint Market Research, who successfully networks herself and has presented several talks on the subject, will talk us through what it means to network, what to do/avoid, how to successfully mesh on and offline interactions, and specifically, how […]
This webinar is generously sponsored by iPoint Market Research. Join us to hear from Per Kristiansen, a Master Trainer and co-founder of LEGO® SERIOUS PLAY® and ICG member Giulia Fabrizi, a certified practitioner of this method. Per will explain the scientific foundations of the method and Giulia will take you through some interesting applications […]
This webinar is generously sponsored by Perspective Research Services Following on from an ICG members' egroup discussion, we're delighted that ICG member Elina Halonen, Square Peg Insight, will take us through what this model of behaviour is, how it can be applied in research, what its benefits and pitfalls are, and where members can go […]
This webinar is generously sponsored by MIS Group How would it feel to get your marketing done and dusted for the week, month, year? This webinar, by Louise Dillon, Armadillo Social, will talk you through the strategies and tools you need to create a successful marketing plan for the next 6 to 12 months. […]
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]