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Latest from the ICG
Using AI Agents with Survey Data: Six Principles for Getting It Right
Article by ICG member Matt Gibbs A practical guide for insights leaders evaluating agentic AI solutions We're increasingly hearing the question: can't I just drop survey and insights data into ChatGPT, Claude, or Copilot? The short answer: Yes, you can. But you'll...
Customers aren’t as irrational as they seem
Article by ICG member Jay Zaltzman A core idea in behavioural economics is that customers don’t always behave rationally. From Dan Ariely’s Predictably Irrational onward, we’ve had a language for the ways decisions deviate from purely...
ICG member John Storey is BHBIA BOBI awards finalist
Congratulations to ICG member John Storey for being a Finalist for this year's BHBIA BOBI award for his segmentation model using Python and AI: Transforming Patient Insights: A Secure, Symbiotic AI and Python Framework for Ethical Physician Behaviour Segmentation...
RECORDING: The AI Growth Engine for Small Market Research Agencies – how to use AI to better market, sell, and engage with clients
Join ICG member Paul Griffiths for this valuable Knowledge Share. This Knowledge Share has been generously sponsored by EXPLNERS. Paul will offer practical and immediately actionable ways to start using AI to save time and do more consistent and...
RECORDING: Small But Mighty – Large Scale Reporting With Lean Resources
In this case study Lunch&Learn, ICG Member Paul Carney of ClearCut Insights shares how he used automation – transforming what is traditionally a time-intensive reporting challenge into a streamlined, repeatable process with standout...
How are rising oil prices affecting your clients?
Full report by ICG member Kevin Simmonds, Advantage Market Intelligence Ltd We’ve put together a short report to help unpack the impact across the UK economy and key industries. It provides a clear, high-level view of where different sectors are most exposed,...