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Latest from the ICG
Lost in translation: why technology can’t replace the human touch
Article by ICG Advertiser, The Language Factory Translation is crucial for international business growth. As AI tools become more sophisticated, the question is: can machine translation replace human translators? The brief answer is no. While technology...
In a Comms Crisis, Speed Matters — But So Does Knowing What You’re Talking About (Why Market Research Matters)
Article by ICG member Nik Harta There are few things more heart-stopping than a communications crisis - it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up. Leadership wants answers. Legal wants...
Global Marketing Research: Gains, Gaps, and Guardrails
Article co-written by ICG member Preriit Souda and other academics in the Journal of Global Marketing Abstract Global marketing research has grown up arguing with itself about standardization versus adaptation, global versus local brands, culture as constraint versus...
Dr StrangeQual, or How I Learned to Stop Worrying and Love AI Analysis
By ICG member Arthur Fletcher For years I loved interviewing people and quietly dreaded everything that came afterwards. AI didn’t replace my craft - it gave it back to me. Most qualitative researchers I know love the same part of the job: The interviews The...
Great news for ICG member Dan Parker-Smith
Independents can sometimes feel a bit overlooked by the industry; the likes of the MRS, ESOMAR and Greenbook seem like they are set up for the big corporates, and it can be hard to get heard or noticed, let alone find the money to attend their events. That’s why it’s...
RECORDING: State of the (Insight) Nation – A review of 2025 and some predictions for 2026
This webinar has been generously sponsored by Liveminds Join our esteemed industry panellists to discuss some key themes from 2025 and help predict 2026. Come away from the session with a better idea of what those in other areas of the industry...