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AI powered qual analysis: getting to the insight without losing human touch

24 Apr 2025

Join Marco Rovagnati from Quallie Ai where he’ll cover the latest advancements in AI enabled insights, best practices for using AI in your work, challenges that many researchers face, and a short demo of Quallie.Ai. Quallie AI Quallie.Ai is a tool to analyse...

Reviewing ‘Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits’

10 Mar 2020

ICG member Dean Murley provides a thorough analysis of Dr Rachel Lawes’ latest book. This is a really great read that has bolstered my semiotic analysis toolkit no end. Rachel Lawes has a brilliant way of simplifying complex theory and ensuring that everything...
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