13 Feb 2025
Article by ICG member Felicia Schwartz, China Insight. Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar discussions in marketing and other circles as to “who did best?“ The answer lies...
03 Jun 2024
This webinar has been generously sponsored by Indeemo Mushrooms are having a moment. But as the functional shroom category booms (think mushroom coffees, teas, powders, supplements, chocolates, blends and super blends), what does it mean to a myco-curious...
26 Apr 2023
Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought in to solve and what insights semiotics brings to the table to solve...
17 Dec 2019
Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the good intent, it can also seem preachy or polarising or rely on simplistic assumptions...
06 Nov 2019
ICG Member Caroline Thompson discusses the ever-complex and evolving consumer market of plant-based foods. https://www.linkedin.com/pulse/how-unwrap-plant-based-brand-caroline-thompson/
