26 Mar 2025
By ICG member Frank-Thomas Naether I have always been convinced that in a world that is becoming increasingly digital, qualitative market research will gain in importance. I remain convinced of this, especially in the age of AI. The new possibilities offered using AI...
18 Nov 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great qualitative researcher. So why on earth do we need another one? The reason is that most of them just focus on...
