18 Nov 2020
Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed. But one thing that hasn’t is the problem with people taking part in...
05 Oct 2020
ICG members Deborah Simmons and Tom Woodnutt presented some best practice tips for conducting online qual at a webinar in March 2020, just as Covid-19 lockdown began. Recordings can be found here: Additionally, Tom has recorded a more lengthy webinar here along...
18 Nov 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great qualitative researcher. So why on earth do we need another one? The reason is that most of them just focus on...
