26 Mar 2025
By ICG member Frank-Thomas Naether I have always been convinced that in a world that is becoming increasingly digital, qualitative market research will gain in importance. I remain convinced of this, especially in the age of AI. The new possibilities offered using AI...
16 Nov 2021
This webinar is generously sponsored by iPoint Market Research. Join us to hear from Per Kristiansen, a Master Trainer and co-founder of LEGO® SERIOUS PLAY® and ICG member Giulia Fabrizi, a certified practitioner of this method. Per will explain the scientific...
18 Nov 2020
Deanne Gold, Director, iPoint Research and ICG member I‘ve been recruiting participants for the market research industry for over 17 years and during that time, many things have drastically changed. But one thing that hasn’t is the problem with people taking part in...
28 Jul 2020
ICG member Kath Rhodes and her business partner Ambreen Aziz, present the website of their 2017 self-funded project which involved 1000s of hours spent exploring a year in the life of 9 mums who were just about managing with money Where to start? You know when you do...
18 Nov 2019
By ICG member Jeremy Braune. The purpose of this article To be honest, there are already lots of articles out there that explore what it takes to be a great qualitative researcher. So why on earth do we need another one? The reason is that most of them just focus on...
