02 Jul 2024
This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s suite of products with a deeper dive into Ayda Trust and Ayda Pay. This is a must-attend for anyone who wants to make their research operations smoother and easier. Ayda Founded by...
05 Sep 2022
Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the amount of research being conducted online have come...
05 Aug 2021
Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job is to gather, analyse and report on the opinions and...
18 Feb 2020
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market...
